A blog post is a very long and complex search query to find fascinating people and make them route interesting stuff to your inbox

Henrik Karlssonhenrikkarlsson.xyzWritten October 5, 202214 min read

• writing
• networking

Karlsson argues you should write niche, detailed posts for the person you were six months ago rather than a general audience, since precise writing works like a search query that finds your people online.

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